CASE STUDIES
BRANDSYMBOL
OBJECTIVE: Increase consistency and create more engaging content to increase brand awareness and engagement
CHALLENGE: How do we generate enough content to maintain consistency?
STRATEGY: Create content specifically aimed at increasing engagement and and establishing Brandsymbol as a thought leader in the brand naming space
OUTCOME: Established and implemented three campaigns to maintain consistent posting and engagement
The branding facts campaign helps to establish brandsymbol as a thought leader and expand its audience by posting shareable content
REFUGEE SUPPORT CENTER
GOLGI-CONNECT™
This campaign focuses on reusing content by creating digestible infographic summaries of previous blog posts to use already established content to help establish Brandsymbol as a thought leader
OBJECTIVE: Maintain consistent posting to grow audience and have visual assets to show investors what the company can do
CHALLENGE: How do we create engaging content for a startup that is in incubation without having many updates to share?
STRATEGY: Utilize the website and pitch deck to derive short form video content to help engage followers and stave off fatigue from repeated information.
OUTCOME: Achieved a 40% increase in overall engagement across LinkedIn and Instagram within 3 months
OBJECTIVE: Raise money to donate masks for the local refugee community during the pandemic
CHALLENGE: How do we get college kids to spend money?
STRATEGY: Create illustrated visuals to promote an engaging Valentine's Day campaign and fundraising event through social media and a targeted newsletter.
OUTCOME: The social media campaign generated a 20% increase in instagram followers, 5% increase in newsletter subscribers and over $700 raised for the local refugee community over a month long period.